A Few Words About

Truslink Trading LLC

We have the facilities, expertise and passion to help you take your product from idea to market.

We make every brand a leader in its segment through innovation.


Truslink Trading LLC established in the year 2018 with Head Office at Dubai, UAE and engaged in wholesale and retail of Cosmetics, Household products, Cleaning products, Detergents and Food products. We cover almost all major cities in UAE through our Distribution Network

Truslink Trading LLC is known for its focus on quality in everything it does, a trusted name with high credibility for its suppliers and partners. Pioneering digitization and constantly evolving state-of-the-art technologies, we are a leading distributor of premium consumer brands in the UAE. Through our highly sophisticated logistics, temperature controlled warehouses and in-depth local knowledge we ensure products are available where and when consumers need them.

We are a family of more than 1500 employees that owns and operates various entities and caters to more than 15,000 B2B customers. It is this ethos of being a well-diversified conglomerate that has made us a reputable name in the industry.

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2.9 M

Items sold daily



TRUSLINK, a leading FMCG distribution and trading company based in Dubai, United Arab Emirates. Established in 2018.

At TRUSLINK, we pride ourselves on our commitment to excellence, innovation, and customer satisfaction. With a dynamic team of industry experts and a robust distribution network, we have successfully built a reputation for reliability, efficiency, and the ability to meet the diverse needs of our clients. Our primary focus is on the distribution and trading of Fast-Moving Consumer Goods (FMCG) across various sectors, including food and beverages, cosmetics, detergents and cleaning, and more. We collaborate with renowned brands, both locally and internationally, to ensure our customers have access to a wide range of high-quality products that cater to their preferences and demands.

Our foundation is built on strong partnerships. We have established long-term relationships with major suppliers and manufacturers, enabling us to guarantee a seamless supply chain and deliver products consistently and efficiently. Additionally, our extensive network allows us to source fast-moving goods from international markets, ensuring we stay ahead of industry trends and provide our customers with the latest products in demand. TRUSLINK is dedicated to fostering growth and success in the UAE market. As a forward-thinking company, we continuously invest in market research, innovation, and technology to stay at the forefront of the FMCG industry. Our agile approach allows us to adapt swiftly to market dynamics, anticipate customer needs, and provide tailored solutions that drive business growth.

We understand the importance of customer satisfaction and go above and beyond to exceed expectations. Our team of experienced professionals is committed to providing exceptional service, timely deliveries, and personalized support to ensure our customers’ success.

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Our Team

Meet Our Team


Sameer Mohammed Paravatty

Founder | Chairman

Our Services

We listen, we plan, we dare the might, and make ideas beloved.


We specializes in the comprehensive sourcing of products from renowned brands across the globe. With an extensive network and established partnerships, the company diligently procures a wide range of merchandise from top-tier brands originating from various corners of the world. By actively engaging with manufacturers and suppliers, they ensure the availability of sought-after products that meet the highest standards of quality, innovation, and consumer demand. Through their meticulous sourcing process, the company consistently offers a diverse portfolio of global brands, catering to the diverse preferences and needs of their valued customers.

Single Source

We offer convenient and comprehensive one-stop-shop service to its customers, eliminating the need for them to engage with multiple suppliers. Understanding the challenges and complexities of managing a diverse product portfolio, the company has strategically built strong partnerships with numerous suppliers and manufacturers across various categories. By leveraging these relationships, they ensure that their customers have access to a wide range of products under one roof, simplifying the procurement process and saving valuable time and effort. From food and beverages to personal care and household essentials, the company’s extensive product catalogue covers all the essential categories, enabling customers to conveniently fulfill their diverse requirements through a single supplier. This integrated approach not only streamlines the purchasing process but also enhances efficiency and reduces operational complexities for their valued customers.


 We operates a highly efficient system for stocking products in a central warehouse. Recognizing the importance of streamlined inventory management, the company has established a state-of-the-art facility that serves as the central hub for their extensive range of products. The warehouse is strategically designed to accommodate the storage, organization, and distribution of goods from various brands and categories.

With meticulous planning and implementation, the company ensures that the warehouse is optimally structured to maximize space utilization while maintaining product integrity and accessibility. Advanced inventory management systems are employed to track stock levels, monitor expiry dates, and facilitate seamless order fulfillment.

Brand Management

We places a strong emphasis on the development and nurturing of brands, striving to elevate them to the position of category leaders. Recognizing the significance of brand value and consumer loyalty, the company invests considerable resources and expertise into each brand they handle. The company’s approach goes beyond mere distribution; they actively collaborate with brands to foster growth and market dominance. This involves implementing targeted marketing campaigns, conducting market research, and analyzing consumer trends to identify opportunities for brand expansion and innovation. Through consistent and tailored marketing efforts, they aim to increase brand awareness, build brand equity, and drive consumer engagement. Moreover, the company prioritizes long-term relationships with their brand partners, recognizing that sustained brand success requires ongoing support and guidance. They provide regular feedback, share market intelligence, and offer strategic advice to ensure brands stay aligned with evolving consumer demands and industry trends.

Cash and Carry

Our purpose is to deliver a robust cash and carry management system specifically tailored to meet your needs. Our comprehensive design focuses on providing you with an efficient and effective platform that streamlines the cash and carry operations.

With our system in place, you can expect seamless management of your cash and carry business, empowering you with the tools and functionalities necessary for smooth operations. Our system is carefully crafted to handle the intricacies of inventory management, pricing, sales tracking, and customer transactions, ensuring accuracy and reliability.

Through our powerful cash and carry management system, you gain access to advanced features that simplify tasks such as stock replenishment, order processing, and real-time sales analysis. By centralizing and automating these processes, we enable you to optimize your operations, minimize errors, and improve overall productivity. Our system is designed with a user-friendly interface, making it intuitive and easy to navigate. We provide comprehensive training and support to ensure that you and your staff can quickly adapt to and utilize the system to its fullest potential.

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